Known as 'The Cute Crochet Queen' on various platforms. A creative head since childhood, I've been following in my family's creative footsteps. Creativity is in my blood. My visualization power amalgamated with creativity has also led me to excel in my professional life, my career of being a marketer. I understand a brand and its positioning along with buyer persona like I own the brand - and this has also helped me with my own label - Kalaakari, A mom-daughter duo crafting amazingly beautiful crochet items like earrings, rakhis, hair accessories, and more. My creative journey with my brand Kalaakari started back in 2017 when I started taking workshops and then finally moved on to products like canvas paintings, coffee paintings (yes I paint with coffee!), and then finally crochet items in 2019, being inspired by another handmade jewellery brand. Since then, there is no looking back.